IBM Watson

LIFESTYLE INDUSTRIAL

CLIENT
International Business Machines


CAMPAIGN

Broadcast Media, Online Media


SOLUTIONS PROVIDED

Creative Concepts + Strategy, Video Production, Post-Execution, Media Strategy


FORMATS

Short Form Commercial

Challenge

Envision was selected to create a two minute video spot showcasing IBM Watson analytics technology. The goal was to demonstrate the broad user appeal and key functionality of providing advanced analytics to businesses of all scales using natural language.

Solution

We employed a satirical direct response approach to illustrate the “before” and “after” of Watson analytics. Liberal use of screen replacements and full screen graphics sold the ease of use and premium feel of the Watson Analytics interface.