Tableau

SHORT BROADCAST SPOT

CLIENT
Tableau Software


CAMPAIGN

Shareable Online Video, Broadcast Media, Digital Marketing and Social Campaign


SOLUTIONS PROVIDED

Creative Concepts, Video Production, Post Execution, Media Strategy, Digital Strategy, Creative Design + Direction


FORMATS

Online Shareable Video, Short Form Commercial

Challenge

In Fridge Fresh, the Berry Breeze company has created a very well-regarded preservation device. The reviews are consistently glowing, and the value is proven and evident. However, Berry Breeze was encountering difficulties with brand and product recognition, and hence, the sales trajectory wasn’t nearly on par with desired results. So, Envision was tasked with bringing the product from a small, passionate following into the sphere of a much wider, mainstream audience, and to improve conversions in their digital presence to further enhance any increase in sales from our campaign.

Solution

We sought to really capitalize on the idea that a good product has the possibility to sell itself if it’s well explained and widely recognized. Our attention was immediately drawn to two products in particular that had apparent value, but started small with no real large brand recognition… FiberFix and Squatty Potty. For companies that do not have hundreds of thousands to spend on broadcast commercials, the advent of shareable video has changed the game. We embarked on a commercial that would be funny and compelling to watch, so that a consumer would be engaged, forgetting that they’re watching a commercial, while at the same time, becoming educated on the benefits of the product, and sharing the brand with their social networks.