NBC Universal | Tabata

INTERNATIONAL EXERCISE MOVEMENT
Screen shot from Tabata commercial by Envision Response and NBC Universal

CLIENT
NBC Universal


CAMPAIGN

Long-form Commercial Broadcast Show, Instructional Video Content


SOLUTIONS PROVIDED

Creative Concepts, Video Production, Post Execution, Creative Design + Direction


FORMATS

Online Shareable Video, Short Form Commercial

Challenge

NBC Universal came to Envision wanting to break into a very saturated market with a unique and exciting new take on the fitness infomercial. The bold ask was to create a campaign and video content aimed at going up against established fitness giants. With Tabata, the goal was to carve out a new niche, focused on real, accessible, scientifically-backed results and the groundbreaking 2 minute Tabata protocol.

Solution

Envision coordinated a full twelve week fitness bootcamp with 20 participants, filming every minute of their workouts. Not only did we visually fully capture the in-depth Tabata program, we established the value proposition by carefully monitoring and recording subjects’ experiences with Tabata, showcased their physical and mental transformations along the way.