NBC Universal | Tabata

INTERNATIONAL EXERCISE MOVEMENT
Screen shot from Tabata commercial by Envision Response and NBC Universal

CLIENT
Berry Breeze


CAMPAIGN

Shareable Online Video, Broadcast Media, Digital Marketing and Social Campaign


SOLUTIONS PROVIDED

Creative Concepts, Video Production, Post Execution, Media Strategy, Digital Strategy, Creative Design + Direction


FORMATS

Online Shareable Video, Short Form Commercial

Challenge

NBC Universal came to Envision wanting to break into a very saturated market with a unique and exciting new take on the fitness infomercial. The bold ask was to create a campaign and video content aimed at going up against established fitness giants. With Tabata, the goal was to carve out a new niche, focused on real, accessible, scientifically-backed results and the groundbreaking 2 minute Tabata protocol.

Solution

Envision coordinated a full twelve week fitness bootcamp with 20 participants, filming every minute of their workouts. Not only did we visually fully capture the in-depth Tabata program, we established the value proposition by carefully monitoring and recording subjects’ experiences with Tabata, showcased their physical and mental transformations along the way.