DRTV Marketing
"When we build the pipeline, we choose pipeline partners we know and trust, then manage the relationships and keep things on track."
DRTV marketing is more than developing long- or short-form advertising; it is the complete process of taking a product through the entire “DRTV Pipeline.”
Envision Response is more than a creative shop or production house; we are a full-service agency with over twenty years of experience in building complete DRTV pipelines that help our clients identify their marketing, advertising, creative, and fulfillment strategies that suit their product and goals.
The DRTV Pipeline includes:
- Developing the marketing platform (analysis of the product, offer, positioning, story)
- Planning and contracting for the telemarketing, website creation or enhancement, fulfillment processes, and merchant banking
- Setting up media buys
- All the creative work (ideas, storyboards, scripts, talent, location shoots, post-production editing, etc.) that produces the professional, high-quality infomercials and/or short-form (30/60/120 seconds) DRTV video spots
- Post test analysis
When we build the pipeline, we choose pipeline partners we know and trust, then manage the relationships and keep them on track.
At Envision Response, we start with the end in mind—our client’s success—and design the complete package to get you there. And we have the track record to deliver what we promise.
Envision. Create. Succeed.
