Retail Support Videos

DRTV Drives Retail Success

In today’s marketing environment, a DRTV campaign can be a powerful engine for not only selling product directly, but driving sales across Multi-channels. It has been said that for every product sold through DRTV through and 800# or website, between 5 and 15 are sold elsewhere through catalog, print, radio, and ultimately retail, be it specialty stores, or big box retailers. Our retail clients know the benefits of DRTV because they see the Point of Sale numbers on the retail floor go up when DRTV media purchased.

Once a spot or show is produced, Envision Response will repurpose it to support retail use. We usually edit the video so that it is generic enough (removing television offers) to use across multiple retail platforms. This allows the Sales Managers to present the creative and value proposition in the spot to their Sales Reps with maximum flexibility on the terms of the pricing and offer at retail. This ability to visually communicate the product promise and consumer benefits is often a huge advantage for reps who are trying to sell into new retailers, or increase sales with existing retailers.