Long Form DRTV
Long form DRTV or Infomercials have a great record of successfully launching new products, turning products into household names, creating brands, building awareness, supporting retail sales, and being great lead generators. It has been said that for every product sold through an infomercial between 5 and 15 are sold through other channels.
Due to the 28:30 length of the program, the infomercial is able to tell the product’s whole story, grabbing attention, building interest and desire, and answering questions- enabling the consumer to be in a “ready to purchase mode” when they make the call to a toll-free number, or click on a website, or visit a retail outlet.
28:30 Minute Shows Advantages:
- Educate about the product
- Define the problem and solution
- Demonstrate the product
- Define all the features and benefits
- Showcase the expert
- Increase credibility
- Provide consumer testimonials
- Develop brand awareness
- Decrease price resistance
- Decrease telemarketing costs
Envision. Create. Succeed.
