Creative Development

You can’t build a great house without a solid foundation. Once we’ve done our planning and research, we present the client with a foundation document for their DRTV marketing campaign including the overall marketing platform, a prioritized list of the product’s benefits, consumer motivators, key differentiators, objections and their rebuttals and all the ways to build value. Out of this foundation document, emerges a picture of how the creative will look. We then recommend formats and approaches that will build desire, get the audience to engage, and take action. Building this foundation is the key to minimizing risk, and truly building a DRTV success.