Services
Our mission is to design, deliver and manage integrated DRTV solutions that help our clients profitably grow their business.
Strategic Planning
Envision Response uses our experience in the business to help you define your objectives and goals as you jump into marketing and advertising with DRTV. We then create the strategy that will work best based on your specific product and objectives. Whether you want to create a profitable television-based business, test a new product, use a DRTV campaign to support your retail outlet, or create brand awareness, we can help you define your own criteria for success and then give you the DRTV tools to get there. Read More…
Creative Development
You can’t build a great house without a solid foundation. Once we’ve done our planning and research, we present our clients with a foundation document for their DRTV marketing campaign including the overall marketing platform, a prioritized list of the product’s benefits, consumer motivators, key differentiators, objections and rebuttals along with ways to build value. Out of this foundation document emerges a picture of how the creative will look. We then recommend formats and approaches that will build desire… Read More…
Production Development
Envision Response is unique in that we are equally adept at both long and short format DRTV. Other agencies specialize in one or the other because different hats are required for each. While both forms need great story-telling, each requires different talents. The long form requires a documentary producer’s hat, and the short form requires the commercial advertiser’s hat. Our experience, expertise and unique process has allowed us to develop an in-depth understanding of both formats and the successful results to prove it. Read More…
